Madani Academy × Acquisition.com: how we brought Alex Hormozi to Italy

Alex Hormozi is an American entrepreneur of Iranian descent. He has built a $500M+ portfolio, scaled companies across industries from fitness to SaaS, and reached millions of followers on social media — not with dance videos, but with pure business content.

His company, Acquisition.com, is a portfolio company that invests in businesses and scales them using replicable operational frameworks. The model is simple: Hormozi enters as a partner, brings his growth systems — offers, lead generation, pricing models — and the companies grow.

But what sets Hormozi apart from other "gurus" is his intellectual generosity. He decided to make everything he knows public: 3 books, thousands of free videos, documented frameworks. His philosophy: "Give away so much value that people feel indebted."

He's not a motivational speaker. He doesn't sell €10,000 courses. He's an operator who documented how to build $100M companies — and decided to share it with the world.

Insight

Hormozi doesn't sell dreams. He documents systems. His 3 books are operational manuals, not motivational manifestos.

Madani has been operating in the American market since 2021. We didn't stumble upon Hormozi by accident — we were already deep in the ecosystem.

Our journey started with Joel Kaplan's Agency Lab — one of the most respected programs for agency growth in the US market. From there, we studied and applied frameworks from the best American operators: Hormozi, Sam Ovens, Leila Hormozi, and dozens of others.

When we discovered Alex's content, something clicked. He wasn't the typical "business guru" selling dreams. He was an operator who spoke our language — the language of systems, numbers, and metrics that matter. His approach was exactly what we saw missing in the Italian market: concrete frameworks, not theory.

We started applying his frameworks in our own businesses and in our clients'. The results were immediate. And at that point we asked ourselves: "Why doesn't this content exist in Italian?"

Since December 2023, Madani Academy has been in an official partnership with Acquisition.com.

This isn't "we were inspired by." This isn't "we follow his method." It's an official partnership — with direct authorization to translate and distribute Hormozi's content in the Italian market.

This makes us the only official Acquisition.com partner in Italy. And with this responsibility, we began the most important work: translating Alex Hormozi's 3 bestselling books into Italian.

Why did we do it? Because the best business ideas shouldn't have language barriers. An entrepreneur in Brescia deserves the same access to growth frameworks as a founder in Austin. Yet, until now, they needed to speak fluent English to access them. We eliminated that barrier.

$100M Offers is the book that changed how thousands of entrepreneurs think about offers. The central concept is simple but revolutionary: the problem isn't your marketing, your funnel, or your ads. The problem is your offer.

Hormozi introduces the concept of the Grand Slam Offer — an offer so good that the customer feels stupid saying no. It's not a discount. It's not a bonus. It's a complete restructuring of the value you provide.

The framework is based on the Value Equation:

Value = (Dream Outcome × Perceived Likelihood) ÷ (Time Delay × Effort & Sacrifice)

To increase perceived value, you can act on 4 levers: increase the dream outcome, increase the perceived likelihood of success, decrease the time required, decrease the effort required. Most entrepreneurs only focus on price. Hormozi teaches you to focus on value.

The book was #1 on Amazon in Marketing & Sales — not through ads or PR, but through pure word of mouth. That says everything about the quality of the content.

👉 Buy $100M Offers in Italian on Amazon

Data

$100M Offers was #1 on Amazon in Marketing & Sales. The Value Equation: Value = (Dream Outcome × Perceived Likelihood) ÷ (Time × Effort).

If $100M Offers teaches you what to sell, $100M Leads teaches you who to sell to — and how to let the world know you exist.

The book is a complete system for lead generation. Hormozi identifies 4 fundamental ways to acquire customers — what he calls the "Core Four":

• Warm Outreach — reaching out to people who already know you
• Cold Outreach — reaching out to people who don't know you
• Content — creating content that attracts leads to you
• Paid Ads — paying to reach the right people

For each of these channels, Hormozi provides detailed operational frameworks. Not theory. Not "you should do content marketing." But exactly how to structure a lead magnet, how to write a cold email that converts, how to create content that generates appointments.

The key concept is the Lead Magnet — a free piece of value so good it solves a specific problem for your ideal customer. Not a generic PDF. Not a "free guide" nobody reads. An asset that demonstrates your expertise before the customer even pays you.

👉 Buy $100M Leads in Italian on Amazon

Insight

Hormozi's "Core Four": Warm Outreach, Cold Outreach, Content, Paid Ads. Every scalable business masters at least 2.

Hormozi's third book closes the circle. If $100M Offers is the what to sell and $100M Leads is how to find customers, $100M Money Models is how to grow the business to $100M.

The book addresses scalable business models: how to structure pricing, how to build recurring revenue, how to go from freelancer to entrepreneur, from agency to portfolio company.

Hormozi analyzes the pricing models that work — and those that trap you. He explains why the "hours-for-money" model is a trap, why value-based pricing is superior to cost-based pricing, and how to build a business that scales without the founder having to work more.

Key concepts include:

• Price-to-Value Discrepancy — the gap between what you charge and what the result you produce is worth
• Revenue Scaling — how to go from $0 to $1M, from $1M to $10M, and from $10M to $100M (spoiler: each phase requires a different model)
• Leverage — how to create levers that multiply your output without multiplying your input

👉 Buy $100M Money Models in Italian on Amazon

Data

From $0 to $1M: master one offer and one channel. From $1M to $10M: add channels and team. From $10M to $100M: change the business model. Each phase requires a different system.

Madani Academy is the free educational arm of Madani Agency. The mission is simple: make entrepreneurial education accessible to everyone.

In Italy, access to the best business frameworks is limited by language. The most advanced content — the kind that's shaping the next generation of entrepreneurs in the English-speaking world — remains inaccessible to those who don't speak fluent English. This creates an enormous gap.

An entrepreneur in Milan or Palermo doesn't have the same educational resources as a founder in New York or Los Angeles. Not because they lack ability — they lack translated tools, contextualized and made operational for the Italian market.

Madani Academy was born to bridge this gap. The translation of Hormozi's 3 books is just the beginning. Our goal is to build a complete library of resources — books, frameworks, courses — that brings the best business content from the English-speaking world to the Italian market.

And we do it for free. Because we believe education is a multiplier, not a product. The more Italian entrepreneurs have access to frameworks that work, the more the entire ecosystem grows.

Translating the 3 books is the first chapter. Here's what we're building:

• Dedicated blog posts for each book — In-depth articles exploring each book's frameworks with Italian examples. The $100M Offers deep dive will be first.
• Operational frameworks — Templates, checklists and ready-to-use tools based on Hormozi's content, adapted for the Italian market
• Free resources — Videos, guides and educational materials accessible to everyone through Madani Academy

If you're an Italian entrepreneur and want access to the frameworks transforming businesses worldwide, start with the 3 books. And if you want to implement these frameworks in your business with an operational team by your side — let's talk.